Posted Position Title Senior Digital Web Analyst

Job Number     1890785
Business     GE Capital
Business Segment     Capital - International

Posting date 13 Jan,2014
Career Level     Experienced
Function     Risk Management
Function Segment     Risk Management
Location(s) Where Opening Is Available     Australia
City     Melbourne
Postal Code     3121
Relocation Expenses     No

Role Summary/Purpose     The role is responsible for the day to day management, analysis and implementation of web analytics across both the Commercial and Consumer finance businesses.
There are two major aspects to this role: managing and implementing strategic enterprise level web analytics, and delivery of key insights from these implementations that lead to tangible commercial outcomes. As the role develops there will be opportunity to work on exciting big data projects, changing the way the organisation operates.

Essential Responsibilities  
  Web Analytics platform management (50%)

• Technical day to day management & administration of all web analytics platforms ensuring the implementations are accurate and up to date and managed via tag management tools and JavaScript files
• Ensure web analytics tools are configured to deliver optimal tracking and ensure that analytics is considered at every step of the product development process
• Configure web analytics tools so that they are optimally tracking and ensure that analytics is considered at every step of the product development stream


Experience
• 3 years’ experience minimum in Web Analytics function including experience in Omniture SiteCatalyst (mandatory), Tag Management tools, Hitwise and other platforms including Test & Target
• Technical web analytics experience, including basic understanding of JavaScript programming
• Strong understanding of web analytics technologies and web or software development
• Knowledge of the financial services sector
• Testing or other QA experience is also highly regarded

Skills
• Ability to think strategically, to design and deliver projects with significant impact
• Excellent communication skills, both written and verbal, with strong capabilities to articulate and present complex information
• Sound ability to work with and across various functional business units and other analytics teams
• First-rate data governance skills
• Excellent statistical analysis skills with advanced knowledge of MS Excel
• Will have good understanding of the digital marketing landscape (affiliate marketing, SEM, display advertising, social media, SEO and email marketing) and practices

Desired Characteristics
     To be successful in this role you must have a demonstrated passion for the importance of digital in today’s world and a proven track record in strategic thinking whilst successfully implementing and managing world class digital analytics capabilities.
This role will partner with business teams within GE Capital A&NZ and will also have support networks via the Internet COE in the United States and the Global Decision Sciences team in India.

Attributes/Behaviours

• Clear thinker
• Ability to think creatively whilst still focused on being data driven
• Technically proficient
• Customer first mentality
• Strong relationship builder
• Strong ability to influence others
• Ability to prioritise a key factor
• Autonomous worker
• Seeks new opportunities to learn and develop