Marketing Executive, Liabilities and Local Area Marketing

• Company

  HSBC

• Location

  Australia-Sydney

• Remuneration

  Competitive

• Position Type

  Permanent

• Employment type

  Full time

• Updated

  08-Nov-2013

• eFC Ref no

  1269986

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See job description for details

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identifiable marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long term growth for the budgets and resources deployed.

We are currently seeking an experienced candidate to join the Australian Marketing team in the role of Marketing Executive, Savings and Local Area Marketing (LAM).

Reporting to the Senior Marketing Manager, Retail Banking and Wealth Management, this role will support the implementation of liabilities marketing initiatives and local area marketing across Australia.

Key responsibilities will include:

• Support the Marketing Manager, Liabilities in the implementation of marketing initiatives for the acquisition and retention of transaction and savings products
• Actively driving, implementing and executing marketing campaigns for LAM across Australia, including regular liaison with the Australian branch network
• Initiate and maintain regular forums between Marketing and the branch network, ensuring strong stakeholder relationships and identification of marketing priorities
• Implement, monitor, and optimise branch launch campaigns, working with Regional Managers and ensuring compliance with Group and regulatory guidelines, including Brand
• Manage agency and supplier relationships to maximise service delivery and output
• Management of the LAM and liabilities budget in conjunction with the Marketing Manager
• Accurate tracking and evaluation of all marketing activity, whilst ensuring maximum return on marketing investment via effective test and roll-out strategies

Qualifications:

To be successful in this role you will need:

• A tertiary qualification, preferably within Marketing
• A minimum of 4 years marketing experience, preferably within a Financial Services environment
• Demonstrated marketing experience within, and understanding of, Retail Banking highly beneficial
• Experience in developing and implementing TTL marketing campaigns
• Experience in managing 3rd party relationships (including data agencies, mailhouses, printers, creative and media agencies)
• Strong negotiation, communication and influencing skills
  

You'll achieve more when you join HSBC.

www.hsbc.com/au/careers

HSBC takes pride in a diverse and inclusive working environment that sees our people benefit from mentoring, flexible working and the support of Employee Resource Network Groups. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

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