Posted Position Title Senior Digital Web Analyst

Job Number	1890785
Business	GE Capital
Business Segment	Capital - International
About Us	At GE Capital we’re not just bankers, we’re builders. Headquartered in Norwalk Connecticut, GE Capital is one of the world’s largest providers of credit and expertise. For more than 1 million businesses, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. GE Capital operates in a number of industries, from airlines, healthcare and energy financing to fleet, franchise and middle market corporate finance. For approximately 80 million consumers, GE Capital offers credit cards and retail sales finance programs. GE Capital is an extension of GE's rich heritage of building and supporting growth, providing customers with insight, knowledge and expertise in addition to financing. At GE, developing people is embedded in our culture and integral to our growth. Join us and you’ll find yourself part of a dynamic team full of professional challenges and opportunities. To learn more visit www.ge.com.au.
Career Level	Experienced
Function	Risk Management
Function Segment	Risk Management
Location(s) Where Opening Is Available	Australia
City	Melbourne
Postal Code	3121
Relocation Expenses	No
Role Summary/Purpose	The role is responsible for the day to day management, analysis and implementation of web analytics across both the Commercial and Consumer finance businesses. There are two major aspects to this role: managing and implementing strategic enterprise level web analytics, and delivery of key insights from these implementations that lead to tangible commercial outcomes. As the role develops there will be opportunity to work on exciting big data projects, changing the way the organisation operates.
Essential Responsibilities	Web Analytics platform management (50%) • Technical day to day management & administration of all web analytics platforms ensuring the implementations are accurate and up to date and managed via tag management tools and JavaScript files • Ensure web analytics tools are configured to deliver optimal tracking and ensure that analytics is considered at every step of the product development process • Configure web analytics tools so that they are optimally tracking and ensure that analytics is considered at every step of the product development stream Optimisation & Insights (40%) • Contribute to Digital Analytics optimisation strategy • Running Optimisation programs using all available data sources incl. Test & Target • Drive Insights across consumer and commercial domains into the customer journey, providing recommendations to improve online customer acquisition & retention initiatives • Contribute to and monitor customer segmentation models for online behaviour with a view to optimising these segments • Management of campaign tracking & efficiency Governance & Stakeholder Management (10%) • Be responsible for the data structure and integrity across all digital analytics and reporting tools • Day to day management of global shared services team based in India • Day to day relationship management of web analytics vendors
Qualifications/Requirements	Qualifications • Educated to minimum of degree level or higher preferably in a statistical or information technology discipline Experience • 3 years’ experience minimum in Web Analytics function including experience in Omniture SiteCatalyst (mandatory), Tag Management tools, Hitwise and other platforms including Test & Target • Technical web analytics experience, including basic understanding of JavaScript programming • Strong understanding of web analytics technologies and web or software development • Knowledge of the financial services sector • Testing or other QA experience is also highly regarded Skills • Ability to think strategically, to design and deliver projects with significant impact • Excellent communication skills, both written and verbal, with strong capabilities to articulate and present complex information • Sound ability to work with and across various functional business units and other analytics teams • First-rate data governance skills • Excellent statistical analysis skills with advanced knowledge of MS Excel • Will have good understanding of the digital marketing landscape (affiliate marketing, SEM, display advertising, social media, SEO and email marketing) and practices
Desired Characteristics	To be successful in this role you must have a demonstrated passion for the importance of digital in today’s world and a proven track record in strategic thinking whilst successfully implementing and managing world class digital analytics capabilities. This role will partner with business teams within GE Capital A&NZ and will also have support networks via the Internet COE in the United States and the Global Decision Sciences team in India. Attributes/Behaviours • Clear thinker • Ability to think creatively whilst still focused on being data driven • Technically proficient • Customer first mentality • Strong relationship builder • Strong ability to influence others • Ability to prioritise a key factor • Autonomous worker • Seeks new opportunities to learn and develop