Product Marketing Manager

Would you like to change the way 10 million Australians work together every day? Microsoft Office 365 http://office365.microsoft.com/en-US/online-services.aspx> delivers the power of cloud productivity to businesses of all sizes, helping to save time, money and free up valued resources. Office 365 combines the familiar Office desktop suite with cloud-based versions of our next-generation communications and collaboration services: Exchange Online, SharePoint Online and Lync Online. Anywhere-access to email, documents, contacts, and calendars on nearly any device Work seamlessly with Microsoft Office and the other programs your users already count on everyday Business-class features including IT-level phone support, guaranteed 99.9% uptime, geo-redundancy, and disaster recovery Pay-as-you-go pricing options which give you predictability and flexibility for all or part of your organisation The Office 365 Product Manager (The Product Manager) is focused on the success of the world’s most widely used productivity solutions for businesses of all sizes. This role is one of the most exciting roles in Australian technology marketing especially if you are passionate about the cloud and software as a service. Microsoft is uniquely placed to help transform the Australian workforce to help them make the transition to the new world of work and embracing Microsoft future productivity vision http://www.youtube.com/watch?v=HvA9lA7_5FE> Describe the focus of the workgroup and a general description of the work performed by the workgroup. This role is focused on the growth & active use of Australian customers using Office 365 and is based in the Marketing & Operations (M&O) organisation of Microsoft Australia. The focus of the product manager is to manage and drive the end-to-end business associated with the performance of products, audiences, and initiatives. The role is accountable for driving growth, revenue and scorecard targets within the M&O and with the segments and partner channels. The role is accountable for monitoring the progress against goals (financial and non-financial) and budgets, and taking corrective action if/when the situation requires. The role owns periodic communications and reporting to the Area/Corporate. Why does the role exist? To grow use, adoption and recommendation of Office 365 by Australian customers in the Small and Medium Sized business segment. How does the role add value? The Product Manager is accountable to delight our customers. Assist our Office 365 for partners accelerate the adoption and recommendation of the services. The product understands, coordinates, and makes trade-offs across elements including marketing, sales & partners. This person is recognized internally and externally as a product marketing expert within their industry. We like to call you “The CEO of your product”. The Product Manager is accountable for current revenue performance as well as long-term growth and success of their product. The Product Manager drives effective strategies within the Subsidiary across all segments and business functions by unifying objectives and operational plans for both short term and long term growth. The Product Manager owns creating market impact by correctly sizing the industry landscape to identify compelling opportunities through rigorous data analysis of customers, trends, competitors, partners to drive business results and make wise investments. The Product Manager leads others with a consultative approach to advance the Subsidiary goals. The Product Manager directs and leads customer campaigns and marketing activities, handles customer escalations; and delivers product and customer campaigns feedback to Corporate. The role is also responsible for end-to-end community ownership for the Office 365 customer audience, usage, satisfaction and advocacy. How is role unique from other roles? This is the only role accountable for Office 365 for delighting customers through the usage and recommendation. What are key initiatives and challenges facing this role over the next six months to three years? 1. Delight current customers of Office 365 2. Convert new customers to Office 365 Scale our Office 365 capabilities through partners Responsibility/Activity 10% - 1. Product Knowledge and Evangelism a. Be the internal and external spokesperson for the relevant product and their value propositions b. Engage with the Microsoft sales teams to ensure our customers receive the most up to date information about the product c. Maintain strong knowledge (business oriented, partner value proposition, technical, and competitive) of products and solutions for consultations with peers, partners and customers. Serve as spokesperson for relevant products and solutions for marketing vehicles including PR, Events, Launches. 30% - 1. Analysis, Strategy and Planning a. Work with the market intelligence manager to continuously monitor, analyze and update Microsoft perspectives on the market, competitors, & customers as they relate to specific product(s) areas of responsibility. Provide and present revenue forecasting and analysis for the relevant product(s) on a monthly basis as part of corporate accountability 30% - 1. Marketing Campaign Planning a. Contribute to annual strategic planning process to understand how better to improve marketing and sales of MS products. Develop annual strategic marketing plan and budget for relevant product(s) & campaign(s). 10% - 1. Marketing Campaign Execution a. Lead virtual team across the subsidiary to orchestrate successful product campaigns/ product launches b. Liaise with corporate product marketing leaders and other leading subsidiaries to learn from, and share best practices and key learning’s Participate in contact management strategy with segment marketers to coordinate effective strategy for marketing and communication with customers/audiences. 10% - 1. Messaging and Campaign Localisation a. Deliver relevant product and solution content in support of marketing execution including but not limited to customers campaigns, web, PR, trade shows, executive briefings, etc. Measure the effectiveness of broad marketing efforts. 10%- 1. Business Development a. Identify business opportunities for partners and Microsoft, and identify and engage with customers and partners to kick-start market adoption Provide strategic guidance and direction to partners in the areas of Sales, Marketing, Licensing and Readiness regarding Microsoft products and solutions. Description of Role/Responsibility What business results is this position accountable for? Meeting the product budget. Meeting market share goals. Maximizing 1 -3 year product growth targets. Position scope In what ways and levels does this position affect Microsoft: department-wide impact, division-wide impact, domestic only, worldwide, etc.? Helps Business Group set goals for Office 365 in Australia and Microsoft’s partner hosted Exchange business. Drives sales performance targets through the segments. Strengthens Microsoft’s competitive position in the Australia Creates and adopts best practices. Decision Making What are the key decisions that this job makes? What is the importance/impact of these decisions? On what decisions would this job need to defer to its manager or client? Influences decisions about budget, strategy, and content development for Business Group’s products. Strategy and Development To what extent is the position responsible for the strategy, design, development, rollout or implementation of programs, products and/or services? Owns budget, strategy, and content development for Office 365 and Microsoft’s partner hosted Exchange business Owns driving conversations with the partner, sales, services teams to develop campaign plan strategy, content, execution, and monitoring. What procedures and methods for performing this position have been established? If none, explain the role this position has in developing new procedures and methods. The Product Manager assists the Business Group Lead in the planning and execution process (Budget cascade, target setting) Campaign planning and execution guidance from Corporate business groups, and Corporate and local segments. People Management How many MS direct reports does the position have? What are the job functions, titles, and levels of the direct reports? What kind of supervision and direction does this job give them? Does the job have review responsibility? No direct reports, A broad group of stakeholders across the subsidiary will engage with The Product Manager How many contingent staff and vendor relationships does this position manage? What is the overall annual budget for both the contingent staff and the vendors managed by this position? Currently no contingent or vendor staff report to this role Communication/ Business Relationships What other internal communication/business relationships does this position have with management, direct reports, peers and positions outside immediate work group? What is the purpose/type of communication: data collection, negotiation, status reports, etc.? Internal stakeholders: o Marketing Managers: e.g. Communications, PR, Segment, Vertical, Database o Legal o Finance o Sales External stakeholders: o Customers o Channel Partners o Press Agencies: PR, Advertising, Events What type of external communication/business relationships does this position have with vendors, partners, press and etc.? Relationships with key local publications, associations, influential customers & partners The Product Manager is an external advocate for Office 365 in Australia	Job ID 858229 Location Australia, Sydney Job Category Marketing Division Marketing