Posted Position Title Marketing Leader, Customer Acquisition & Partner Engagement*

Job Number	1877884
Business	GE Capital
Business Segment	Capital - Asia Pacific
About Us	The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website www.ge.com GE Capital’s consumer business originates loans and provides credit card programs to retailers and consumers. We build better businesses through customised private label and bankcard credit programs to national retailers as well as private label credit card programs, promotional and installment lending, bankcards and financial services for consumers through dealers; national, regional and independent retailers; contractors; manufacturers and healthcare practices. At GE Capital, we are committed to being an employer of choice, offering competitive rewards, compensation and benefits. When you join our team, you become part of a stimulating work environment with vast opportunities to sharpen your skills and embrace new leadership challenges. GE provides tools to enable you to build your development and chart your own career path. At GE, developing people is embedded in our culture and integral to our growth. As a member of the GE Capital Retail Finance team, you'll join over 8,000 colleagues who are passionate about their work! Every day, all around Australia and New Zealand, we’re at work helping our customers take on the toughest challenges. GE works on things that matter. Great people and advanced technologies working together in energy, water, health, transportation and finance. We put our imagination to work developing solutions to help move, power, cure and build Australia and New Zealand in unique ways and surprising places.
Career Level	Experienced
Function	Marketing
Function Segment	Product Marketing
Location(s) Where Opening Is Available	Australia
City	Richmond
Postal Code	3121
Relocation Expenses	No
Role Summary/Purpose	This role exists to drive growth for the GE Capital Consumer organisation by developing and executing a range of marketing solutions to drive profitable new customer acquisition for our Closed End Lending business & key retail partner. This role must ensure the balance of growth objectives, profit targets, compliant business practices and values leadership.
Essential Responsibilities	Key areas of responsibility: Development and execution of customer led marketing strategy across closed end lending to drive profitable new customer acquisition and volume. Lead the marketing engagement with lending partners to drive strong partnerships and alignment with joint marketing plans. Develop and implement brand strategy and management of our closed end lending brands within budget and business model constraints. Lead the marketing engagement with our key retail partners, drive strong partnership and alignment with joint marketing plans to deliver portfolio objectives. Develop Customer Acquisition strategy and plan to drive profitable new customer acquisition and volume Execute customer acquisition campaigns spanning ATL, BTL and online, driving improved marketing effectiveness. Development and management of brand guidelines. Define the optimal acquisition and onboarding Customer experience and champion required enhancements. Lead design and execute partner channel engagement programs. Input into GE Capital Blueprint planning cycles. Development and innovation of customer value propositions to ensure market growth and penetration Manage budget to achieve Consumer volume and PBT targets. Actively leverage the resources and skills across the matrix to deliver capabilities in terms of strategy, insights and digital to help achieve business targets.
Qualifications/Requirements	To be successful in this role, you will need substantial marketing experience, in a service industry, preferably financial services with a relevant tertiary qualification. Knowledge and understanding of industry dynamics including regulatory environment, compliance and credit risk will be advanced. A track record of success in developing marketing strategies and executing acquisition campaigns to achieve strong results will be one of your key strengths. A strategic mindset with an ability to execute programs and plans will be quite advanced. You will also draw on previous experience in managing P&L, people and resources. Knowledge of Operations, Risk, Compliance, Sales will ensure the operational relevance needed in this position. In essence you will need to have the confidence, segment marketing experience and capability to: achieve growth in market share; drive change; have the courage and imagination to make things happen.